W.I.N.terview with Cici Murray

Cici Murray Spellman Performance and USR Triad Athletes San Diego girls lacrosse


What advice would you give a Triad Athlete?

Eliminate the fear of failing. You will fail. Fail hard. Fail often.

Just fail forward.

The only difference between me and anyone else is that I just never quit. You will go through times of weakness and times of doubt and a roller coaster of emotions. That’s your test, keep showing up and give it everything you’ve got.


What drove you to this career?  

My path to my current role has been anything but linear. It has taken a lot of different responsibilities, roles and being resourceful to come into this position of being a performance coach.

But I like to think of myself as a coach and advocate.

This industry is intimidating, for coaches and for athletes, and though some may look at being a female as a disadvantage I look at it as a perspective that some don’t have.

Naturally, it is easier for me to appeal to the emotional and mental side and build lasting relationships with the athletes I work with. That’s my strength. Anyone can be a trainer, but you can’t teach someone how to be a good person day in day out.


What hurdles have you had to overcome to get where you are today and what have you learn from them?

Aside from being a woman in a male prevalent field...

...my BIGGEST HURDLE has been...MYSELF.

My prior doubt in my ability and capability to strive held me back from having the full confidence to just be myself.

We’re all going to lose, so I had to get comfortable with losing. But the only way that I learned, was from losing...over and over again.  Then, picking up those pieces and gaining experience from all of them, to propel me into exactly what I wanted to be doing.

I’m not there yet, but I certainly feel like I’m on the way.


What is your typical morning routine?

Mornings are my favorite part of the day!

I’m convinced that waking up early is the cheat code to productivity.

Waking up early allows me to spend the morning setting up the day I want to have, so I usually wake up, say a few affirmations out loud, and then either a quick read or meditation before actually getting out of bed. After that I splash some cold water on my face and get ready for the day.


Thank you Coach Cici for spending time with Triad Athletes!

Cici Murray

Ciara Murray is a speed and performance coach at Spellman Performance. She has a background in physical therapy and has coached various levels from youth to elite. Her focus is on speed development and preparing athletes for the physical demands of college sports.

Leave a comment